Mission Statement: Little LAD provides affordable, flexible, and proactive PR services that deliver results locally to small businesses in the consumer product and lifestyle categories. Our mission is to foster a client partnership that leads to learning. We aim to help local businesses grow by teaching them how the PR process works.

We want to educate entrepreneurs and small business owners about creatively pitching their business to the media, following up and generating results so they may consider the benefits of doing their own PR.

How we are different from LAD Communications:

• Little LAD focuses on local versus national media exposure.
• Little LAD provides short-term solutions to immediate business needs.
• Little LAD gives the client the tools and knowledge to successfully take on the responsibility of its own PR, including a targeted media list, and press releases that can be highlighted in future PR materials (press kits, etc.).
• This limited budget does not allow for the creation of press kits or long-term strategic positioning based on extensive research.

Client relationships are limited to three months. At the project's conclusion Little LAD clients may opt to upgrade to work with LAD comm.